What is Pabst High Seltzer?
The same Blue Ribbon you know and love now comes with A Different Kind Of Buzz. There are only 25 calories per can, 4 grams of sugar, and zero ingredients that are hard to pronounce. Each can has 10mg of THC, or as we call it, the right amount to start having a good time. Thanks to Vertosa's advanced emulsion technology, this cannabis-infused seltzer works quicker than an average edible and allows for the most efficient absorption into your system, so you won’t be left waiting hours to feel a buzz.
Product Considerations
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Can liner potency
PBR wanted to produce a stable, fast-acting, great tasting seltzer in a can. They knew that other products in market were not chemically stable and were losing potency because their emulsion systems were not compatible with their can liners
Product differentiation
PBR wanted to create an easy-to-drink, fast-acting infused seltzer, but there were quite a few infused seltzers already in market.
Our solution
Stability testing
Vertosa and Pabst Labs ran months of stability tests together to find the perfect emulsion system and can liner for Pabst Lab’s product.
A patented technology
Leveraging their relationship with Vertosa, Pabst Labs was able to emphasize that their seltzers use patented emulsion technology 'Powered by Vertosa'. This formula is backed by pharmacokinetic data as one of the most fast-acting emulsions on the market. Their seltzer works faster than the average edible to create A Different Kind Of Buzz.
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