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Pabst High Seltzer

Enabling a heritage brand to create A Different Kind Of Buzz

Pabst Labs - High Seltzer
 

What is Pabst High Seltzer?

The same Blue Ribbon you know and love now comes with A Different Kind Of Buzz. There are only 25 calories per can, 4 grams of sugar, and zero ingredients that are hard to pronounce. Each can has 10mg of THC, or as we call it, the right amount to start having a good time. Thanks to Vertosa's advanced emulsion technology, this cannabis-infused seltzer works quicker than an average edible and allows for the most efficient absorption into your system, so you won’t be left waiting hours to feel a buzz.

Product Considerations

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Can liner potency

PBR wanted to produce a stable, fast-acting, great tasting seltzer in a can. They knew that other products in market were not chemically stable and were losing potency because their emulsion systems were not compatible with their can liners

Product differentiation

PBR wanted to create an easy-to-drink, fast-acting infused seltzer, but there were quite a few infused seltzers already in market. 

 

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